Mountains are to Switzerland what potatoes are to Rösti. Switzerland’s awesome mountain landscape has shaped the identity of its inhabitants and entered into world art, literature and music. The Alps have always been regarded by artists, engineers and scientists as more of an inspiration than an obstacle. They mark the spot where North meets South, stretch through seven countries, are home to eight languages, countless dialects and a thousand valleys. Every year, this natural and cultural wonder attracts more than a hundred million visitors – as the international atmosphere of St. Moritz or Gstaad provides eloquent witness.

Presence Switzerland communicates an original and credible image of Switzerland abroad. Story Switzerland provides the contextual basis, and defines the image of Switzerland that Presence Switzerland wish to convey abroad.
Stories illustrating various aspects of Switzerland depict a lively but stable country, one that is unusual but at the same time familiar - a country in a constant state of development.

Learn more about the basis of Story Switzerland and about the core elements of Switzerland and find out why we see Switzerland as the longest addition in the world.