The novel Heidi by Johanna Spyri is one of the best-selling and most successful children's stories ever published. The clear distinction in the book between the simple life in the mountains and the sophistication of the city reinforced the myth of an intact alpine world. The orphan child sent by her impoverished aunt to her grandpa in the mountains came to symbolise the unique nature of the alpine environment.
The Heidi books have now been translated into 50 languages and turned into numerous films, cartoons and serials. In 2005 the Heidi musical pulled in over 100,000 spectators in Switzerland.

Presence Switzerland communicates an original and credible image of Switzerland abroad. Story Switzerland provides the contextual basis, and defines the image of Switzerland that Presence Switzerland wish to convey abroad.
Stories illustrating various aspects of Switzerland depict a lively but stable country, one that is unusual but at the same time familiar - a country in a constant state of development.

Learn more about the basis of Story Switzerland and about the core elements of Switzerland and find out why we see Switzerland as the longest addition in the world.