Switzerland is the pioneer of bio-agriculture and of keeping livestock in appropriate conditions. Over thirty years ago the foundations for the development of bio agriculture were laid. Its objectives were the sustainable use of natural resources, the protection of the environment and of animals and the production of healthy food. Today Switzerland has the highest per capita consumption of bio products in the world; 11.2% of all farms and 10.5% of all agricultural land are devoted to bio agriculture. Bio agriculture is strongest in the alpine regions. In the Canton Graubünden 51.8 % of agricultural land is used for bio products.

Presence Switzerland communicates an original and credible image of Switzerland abroad. Story Switzerland provides the contextual basis, and defines the image of Switzerland that Presence Switzerland wish to convey abroad.
Stories illustrating various aspects of Switzerland depict a lively but stable country, one that is unusual but at the same time familiar - a country in a constant state of development.

Learn more about the basis of Story Switzerland and about the core elements of Switzerland and find out why we see Switzerland as the longest addition in the world.