The quality of life in Switzerland is proverbial. The entire country and in partiuclar the cities of Geneva and Zurich regularly top international rankings. In densely populated Switzerland with its large mountainous areas this is possible thanks only to constant innovation in the area of the environment. A good example of this is the transport associations that link town centres with work, living and leisure areas. This enables commuters to travel to work and others to visit the nearby countryside. This user-friendliness is reflected in the intense use made of public transport. In the Zurich region, 45 per cent more commuters use public transport than cars.

Presence Switzerland communicates an original and credible image of Switzerland abroad. Story Switzerland provides the contextual basis, and defines the image of Switzerland that Presence Switzerland wish to convey abroad.
Stories illustrating various aspects of Switzerland depict a lively but stable country, one that is unusual but at the same time familiar - a country in a constant state of development.

Learn more about the basis of Story Switzerland and about the core elements of Switzerland and find out why we see Switzerland as the longest addition in the world.