Few countries can claim so many elegant forms of writing as their own as Switzerland.
‘Helvetica’ by Max Miedinger is one of the most frequently used fonts in the world; Univers and Frutiger by Adrian Frutiger are considered classics and their creator as one of the most important font designers of the 20th century. His clear and elegant print styles are everywhere to be seen, even if the great master of typography himself prefers to remain in the background. OCR-B font has been declared a world standard and is still used today on payment slips and cheques. Together with Cornel Windlin and Ruedi Baur, Frutiger and Miedinger represent the great Swiss tradition in the world of printing script.

Presence Switzerland communicates an original and credible image of Switzerland abroad. Story Switzerland provides the contextual basis, and defines the image of Switzerland that Presence Switzerland wish to convey abroad.
Stories illustrating various aspects of Switzerland depict a lively but stable country, one that is unusual but at the same time familiar - a country in a constant state of development.

Learn more about the basis of Story Switzerland and about the core elements of Switzerland and find out why we see Switzerland as the longest addition in the world.