Practical and beautiful tool made in Switzerland: the most famous Swiss Official Knife, better known as Swiss Army knife. With its various blades and other utensils, Swiss Army knife has become a compact tool. The legendary Swiss Army Knife has saved lives in situations of emergency, and has won a place in the pocket in Adventures. Today, the nicely shaped tool has been reconized as a piece of art, and is displayed in the Design collection in the Museums of Modern Art in New York. The name Swiss Army Knife is copyrighted and only Swiss firms Victorinox and Wenger are allowed to use. 

Presence Switzerland communicates an original and credible image of Switzerland abroad. Story Switzerland provides the contextual basis, and defines the image of Switzerland that Presence Switzerland wish to convey abroad.
Stories illustrating various aspects of Switzerland depict a lively but stable country, one that is unusual but at the same time familiar - a country in a constant state of development.

Learn more about the basis of Story Switzerland and about the core elements of Switzerland and find out why we see Switzerland as the longest addition in the world.