A myth of freedom marks the beginning of Switzerland's history. The precursors of modern Switzerland established a protective alliance to fend off possible attacks on their liberties by feudal lords. In the 19th century a democratic federal state was formed in the country, in contrast to the monarchical regimes governing most of Europe. In most of Europe the mid-century revolutionary movements failed. In comparison with them, Switzerland was an island of freedom, enjoying freedom of the press, freedom to submit petitions and freedom of association. As a non-member of the European Union it is again an island. As a nation in the heart of Europe, Switzerland enjoys a close and friendly relationship with the EU and its member states.

Presence Switzerland communicates an original and credible image of Switzerland abroad. Story Switzerland provides the contextual basis, and defines the image of Switzerland that Presence Switzerland wish to convey abroad.
Stories illustrating various aspects of Switzerland depict a lively but stable country, one that is unusual but at the same time familiar - a country in a constant state of development.

Learn more about the basis of Story Switzerland and about the core elements of Switzerland and find out why we see Switzerland as the longest addition in the world.