High price stability and low inflation rates make the Swiss franc one of the most solid currencies in the world. The Swiss franc was the fifth most traded currency on world markets in 2005 after the US dollar, the euro, the Japanese yen and the British pound. It is hardly surprising then that the country remains loyal to its currency, even though the euro is accepted in payment throughout the country.
The Swiss keywords stability and trustworthiness are also strongly associated with the Bank for International Settlements, the "central banks' bank" located in Basel. It is the competence centre for currency and finance and promotes international cooperation.

Presence Switzerland communicates an original and credible image of Switzerland abroad. Story Switzerland provides the contextual basis, and defines the image of Switzerland that Presence Switzerland wish to convey abroad.
Stories illustrating various aspects of Switzerland depict a lively but stable country, one that is unusual but at the same time familiar - a country in a constant state of development.

Learn more about the basis of Story Switzerland and about the core elements of Switzerland and find out why we see Switzerland as the longest addition in the world.