The CERN particle physics laboratory near Geneva is the world's largest research centre. Here, more than 100 metres below ground, we find the accelerator that simulates the conditions occurring fractions of a second after the big bang. This enables researchers from all over the world to investigate the structure of matter and the fundamental laws of nature. This year the almost 27-kilometre long Large Hadron Collider LHC will start operating – the most high-powered particle accelerator in the world.
In the nineteen eighties, CERN was the birthplace of the www.

Presence Switzerland communicates an original and credible image of Switzerland abroad. Story Switzerland provides the contextual basis, and defines the image of Switzerland that Presence Switzerland wish to convey abroad.
Stories illustrating various aspects of Switzerland depict a lively but stable country, one that is unusual but at the same time familiar - a country in a constant state of development.

Learn more about the basis of Story Switzerland and about the core elements of Switzerland and find out why we see Switzerland as the longest addition in the world.